Solution

Customer Engagement

Effectively target and connect with the right customers to make the most of your marketing budget

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Use your resources effectively to target the right customers

TransUnion’s Analytical and Decisioning Services are customer engagement solutions that enable businesses to target the right customers from day one. By engaging with the right people the first time around, you can significantly increase the return on your marketing investment without wasting valuable time and resources. By having access to meaningful and relevant information, you can focus on both your existing and potential customer base by increasing the value of your existing accounts, and understanding where the most profitable markets to target will be. You can also quantify opportunities and plan appropriately while executing quickly and effectively. Your direct marketing and communication strategies can directly benefit from our extensive database, which contains key variables such as marketing data, contact information, risk information, demographic data and more.

We focus on providing you with information that matters and that makes a difference. This is why we offer proactive marketing reports, generic ready-built industry models, visualisation tools, and an intelligent marketing process. We can also assist your business with executing and measuring campaigns.

Note that these solutions are available only in regions where relevant data can be obtained.

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