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Rwanda Consumer Pulse Study Q2 2024

Financial Health and Digital Engagement Insights

Explore the latest consumer behaviours and financial health trends with TransUnion's Q2 2024 Consumer Pulse Study.

This in-depth report provides valuable and timely insights into how Rwandan households managed their finances, spending and debt, and assesses their experiences with and attitudes toward online fraud.

Learn how these trends can inform your business strategies, enhance decision-making and help drive economic opportunity.

Key findings and critical insights include:

  • Income growth: 33% reported an income increase, while 25% saw a decrease
  • Debt management: 35% reduced discretionary spending — 28% prioritised faster debt repayment and 28% increased contributions to emergency funds
  • Credit demand: 51% planned to acquire new or refinance existing credit — with Millennials showing the most interest at 60%
  • Digital adoption: 65% conducted less than half their transactions online due to limited internet access and security concerns
  • Fraud concerns: 69% were worried about sharing personal information, and 44% experienced money and gift card scams

Download the report to improve your credit strategies and fortify digital security measures amid Rwanda's evolving financial landscape.


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