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Botswana Q2 2023 Consumer Pulse Study

Botswana Q2 2023 Consumer Pulse Study

The Q2 Botswana Consumer Pulse Study reported significant variations in household incomes as 37% of respondents experienced an increase, 25% faced a decline and 38% reported no change. Despite these differences, 75% expected their incomes to rise in the next 12 months. Over a third (34%) worried about meeting their financial obligations and one-third planned to acquire new or refinance existing credit. 

Notably, 41% considered but ultimately abandoned credit applications due to fear of rejection, the perceived high cost of credit or finding alternative sources. Most (94%) recognised the importance of credit, but only 43% regularly monitored their credit reports.

With 49% conducting 26%–100% of transactions online, digital fraud concerns remained high; 94% were concerned about sharing personal data — including fears of identity theft and privacy invasion; and 64% reported being targeted in the last three months with another 8% being targeted and becoming victims. 

Fill in the form to download the Botswana Q2 2023 Consumer Pulse to understand consumer behaviours, leverage emerging trends and gain actionable insights to help drive business growth.


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