Kenya Q2 2023 Consumer Pulse Study

Focusing squarely on promoting sustainable growth through financial inclusion, this year's TransUnion Kenya Summit — Navigating Financial Inclusion: A Path to Inclusive Growth — brought together industry leaders and experts in finance and technology to engage in meaningful discussions, share valuable insights and formulate actionable strategies. 

The high level of collaboration provided attendees with essential tools and established this annual gathering as a critical platform for driving transformative change in Africa's financial landscape. Some interesting findings regarding Kenyan consumers revealed:

• 79% expected their incomes to increase in the next year, but 41% reported a drop in income during the previous three months
• 98% believed access to credit is crucial for achieving financial goals, but only 33% felt they had adequate access
• 55% planned to apply for new or refinance existing credit in the next year
• 73% were targeted by fraud in the last three months
• Digital platforms continued to be popular for transactions, but concerns over security rose with 94% worried about sharing personal information. 

Don’t miss out on the Q2 CPS Report

Offering a wealth of valuable information and insights into the growth potential of broader financial inclusion, this study explores the impact of digital technologies for bringing financial services to the unserved and underserved; highlights consumer attitudes toward credit and data privacy; outlines actionable strategies to bolster fraud mitigation; and offers a holistic view of the Kenyan economy.

Complete the form to download the Kenya Q2 2023 Consumer Pulse Study to understand consumer behaviours, leverage emerging trends and gain actionable insights to help drive business growth.