Did you know suspected digital fraud attempts increased globally by 80% from 2019 to 2022 — with Kenya's financial services sector experiencing a staggering 309% rise? The rise of digital technologies and online transactions means scammers have more opportunities to trick consumers into revealing personal information. We don't want you to fall victim to these fraudulent activities. In this post, we'll show you how to protect yourself from vishing and other digital fraud attempts in Kenya.
Most recently, the TransUnion 2023 State of Omnichannel Fraud Report revealed cybercriminals targeted 42% of Kenyan consumers from Sept. to Dec. 2022. Clearly, consumers and businesses need to take proactive steps to protect themselves.
According to the report, Kenyans are most worried about phishing, account takeovers, identity theft and third-party seller scams on legitimate online retail websites. However, vishing (aka voice phishing where scammers use the phone to trick victims into revealing personal information) is the most common at 41%.
We’ve noted how much digital fraud attempts are rising in Kenya, with vishing the most common attack. If you fall victim, immediately report it to the companies where the fraud occurred, freeze your accounts with them — then alert TransUnion Kenya to protect your data.
By taking these simple steps, you can help foil fraudsters and keep your personal information safe. You can also visit TransUnion Customer Support to learn about our powerful personal information monitoring and fraud prevention solutions.