According to the 2023 State of Omnichannel Fraud Report, over four in 10 (42%) Kenyan consumers said they had been targeted by fraud from September to December 2022. And while most Kenyans are aware of phishing, more needs to be done to combat "smishing." Here's what you need to know.
Similar to phishing, smishing scams use text messages that seem to be from reputable sources — like your bank — aimed at making you click on a link or call a number. Scammers can then trick you into providing sensitive information like login or credit card details to access your accounts and use your data for fraudulent activities.
If you fall victim to a smishing scam, don't feel embarrassed — it can happen to anyone. Immediately report it to the companies where the fraud occurred, freeze your accounts with them — then alert TransUnion Kenya to protect your data.
You can also sign up with TransnUion Nipashe for a free credit report and access to resources to protect yourself from fraud attacks.