Last revised: 22 September 2022
© 2022 TransUnion LLC
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Table of contents
This privacy notice provides information about how we use and share consumers' personal information for our clients' marketing purposes.
We're in an era of rapid digital transformation where consumers demand more access to seamless, personalised products and services online. But the currency of personal data that fuels this platform economic boom poses threats to individuals and endangers corporate security.
Now more than ever — and likely more so in the future — consumers and corporates need new levels of trust and transparency.
As a global information and insights company, TransUnion seeks to make trust possible in global commerce. We do this by curating a robust and actionable picture of each consumer so they're reliably represented in the marketplace. This enables businesses and consumers to transact with confidence and achieve great things. We call this Information for Good®.
We’re a company with registered offices at Delta Corner Annex, 2nd Floor, Ring Road, Westlands, Nairobi. Although we’re part of a larger group, this notice covers only the activities of TransUnion within the Republic of Kenya.
Contact us about personal information issues, including the contents of this notice via:
You can find more detail about the personal information we might use for these purposes in Section 3 below.
If you give your consent, or law permits it, we may use your personal information for direct marketing purposes. We may access, use, process and analyse personal information provided by you — as well as your consumer credit information, Internet information and marketing data — to provide personalised offers from TransUnion and our trusted partners.
Suppose you no longer want to receive such communications. In that case, you can opt-out by responding to the newsletter and asking to be unsubscribed, or calling our customer service department and asking to be taken off the list. Alternatively, you can go to transunion.co.za, log in as a subscriber, click on your "profile" link, go to "My Settings", and de-select the Emails and Special offers opt-in box.
Our digital marketing services enable our business partners to communicate with consumers about relevant products and services. These businesses use our data and technology to devise, create, deploy and measure targeted advertising programs. We also aggregate and depersonalise data for analytical purposes to provide statistical reporting and performance measurements.
If you choose to take part in market research, we may use your information to improve our products and services. If we engage third parties to assist, they can use non-personal, aggregated data — but they use all personal information for our research purposes only.
With your consent, we may use your personal information to present additional products, services and special offers from our affiliates and marketing partners. We may also share basic information — name and email address — with third parties to fulfil your request.
Our third-party email processor may use action tags (also known as single-pixel GIF or web beacons) to collect anonymous information on your use of the TransUnion Site in connection with the email registration program.
If you do not register your ID Number, we will not collect any personal information while you visit TransUnion Site.
Some TransUnion clients provide data collected under their separate privacy notices and ask us to enhance it. Here, our client is responsible for ensuring the personal information is used fairly and lawfully. You can refer to their privacy notices for details on the data they collect, what they use it for, and how to exercise your rights.
We sometimes use personal information while improving, developing, monitoring, maintaining and testing our products, systems and security measures. Where possible, we create pseudonyms, anonymity or aggregate the data beforehand.
We will sometimes use your personal information to help deal with your enquiry, and for legal and regulatory purposes.
We only access, use and disclose personal information without consent in exceptional circumstances where necessary to:
We apply the above in terms of the Credit Reference Bureau Regulations 2020, the Data Protection Act No. 24 of 2019 and other relevant national legislation.
We get personal information directly from our business partners, suppliers, clients, site visitors, and customers signing up for any of our products or services.
There are various types and categories of personal information we gather, including:
We keep personal information for as long as we handle your request and for an additional period after completion — as determined by:
This section explains the basis on which we process your personal marketing information.
The Data Protection Act No. 24 of 2019 allows the use of personal information where necessary for legitimate purposes, provided this does not outweigh the impact it has on you. We base most of our processing activities on the legitimate interest’s condition.
Earning revenue through the products and services we provide to our customers and clients.
Improving the accuracy of marketing materials:
Removing out-of-date contact details and providing up-to-date contact details where possible.
For more details, refer to the relevant privacy notices in the links above.
Our clients have privacy notices that provide more information about how they use the data we supply. These clients typically operate in the following sectors:
If our clients appoint an intermediary to act on their behalf, they too will receive the data. We also appoint data resale partners to distribute our data to third parties.
Our clients and we may provide your information to third parties who help us achieve the purposes described in section 2. For example:
These service providers cannot use your information for their purposes or on behalf of other organisations unless you agree otherwise.
We access and use your information from our base in Kenya. We will not transfer personal information to a country lacking laws that provide an adequate level of information protection — unless we have an agreement with the recipient requiring measures that offer a similar level of protection as the Data Protection Act No. 24 of 2019 in Kenya.
We outline your rights regarding the personal information we hold about you below.
Access: Refer all data access requests to us via email@example.com or DPO_KE@transunion.com.
Correction/Destruction/Deletion: If the information we hold about you is inaccurate, irrelevant, excessive, out of date, incomplete, misleading or obtained lawfully, you have the right to ask us to correct or delete it.
Objection to processing: You may object (on reasonable grounds) to processing your personal information unless legislation provides for such processing.
Objection to direct marketing: You may object to us using your personal information for direct marketing, and if you do, we will stop.
To find out about exercising these rights, please contact us on TransUnion Contact Centre: +254 742 258478, +254 768 617074, +254 768 253748, +254 768 262495, +254 706 565285
We strive to deliver the highest levels of customer service. However, if you're ever unhappy with us, please contact us so we can investigate.
You can also contact our Data Protection Officer at DPO_KE@transunion.com
You may complain to the Information Regulator: