Report
The Impersonation Epidemic Drives Costly Fraud Attacks
Fraud across Africa has entered a new phase, where the main battleground is identity. While the overall rate of suspected digital fraud declined to 2.6% in 2025, fraud activity has become more organised, targeted and identity driven. This includes ecommerce deception, account takeover attempts and coordinated money-mule recruitment.
The data highlights a growing paradox: lower headline fraud rates are masking fewer but higher-impact fraud schemes that are harder to detect. Fraud networks are increasingly targeting early points in the customer lifecycle and relying on social-engineering tactics that bypass traditional identity verification and authentication controls.
This report equips fraud, risk, identity and authentication leaders across Africa with practical insights to assess current controls, benchmark against regional trends and adapt strategies with confidence. It combines consumer survey findings from Kenya, Namibia, Rwanda, South Africa and Zambia with intelligence from billions of transactions across TransUnion's global network, including Botswana, to present a holistic view of how fraud is evolving across the region.
Key findings include:
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