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Zambia Q2 2025 Consumer Pulse Study

Understand shifting consumer attitudes to inform smarter decisions

As financial pressure mounts, understanding how Zambian consumers are responding is essential to remaining competitive.

The Q2 2025 TransUnion® Consumer Pulse Study provides actionable insights into income trends, credit access, financial confidence and fraud — helping lenders, FinTechs and telecoms align strategies with real consumer behaviours.

How Zambian consumers are navigating change:

  • Most (79%) felt financially optimistic, even amid job loss and wage cuts
  • Over a third (35%) expected to miss at least one payment — with many turning to gig work or partial repayments
  • While nearly all (94%) viewed credit access as important, only 42% felt adequately served
  • Over half (54%) abandoned a credit application, citing high costs and low perceived benefit
  • Fraud remained widespread, with 85% targeted — and smishing and ID theft topping concerns

Download Report

Use these insights to strengthen your financial inclusion strategies, reduce fraud risk, and support financially active, digitally connected consumers in Zambia.

COMPLETE THE FORM TO DOWNLOAD THE REPORT

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