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Rwanda Q2 2025 Consumer Pulse Study

Understand shifting consumer attitudes to inform smarter decisions

As financial pressures evolve, understanding how consumers in Rwanda are adapting is essential.

The Q2 2025 TransUnion® Consumer Pulse Study provides actionable insights into income trends, credit confidence, fraud concerns and financial inclusion — helping lenders, telecoms and FinTechs build sound strategies rooted in real behaviours.

How Rwandan consumers are navigating change:

  • Most (81%) consumers reported feeling hopeful about their financial futures, even as nearly a third experienced job loss
  • Over half expected to miss at least one bill or loan payment — with many planning to rely on gig work and personal savings to help pay
  • While nearly all (99%) consumers considered access to credit important, fewer than half felt they had adequate access
  • Credit hesitancy was up; applicants cited cost, income concerns and application complexity as key blockers
  • Fraud remained widespread — with money/gift card and phishing scams most frequently reported by affected consumers

Download Report

Use these insights to drive more inclusive lending, enhance fraud prevention, and better support financially active, digitally engaged consumers in Rwanda.

COMPLETE THE FORM TO DOWNLOAD THE REPORT

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