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Q2 2025 Botswana Consumer Pulse Study

Consumers adapt to financial pressures and fraud risks

As financial strain continues, understanding how Batswana are managing income, spending and risk is critical for making informed decisions.

 

The Q2 2025 TransUnion® Consumer Pulse Study delivers vital insights into household resilience, credit access and identity protection — helping businesses align strategies with real consumer behaviours.

 

Here’s how Botswana consumers are navigating change:

 

  • Nearly 8 in 10 (77%) remained financially optimistic, even as 49% said they’re worse off than planned
  • Around a third (34%) expected to miss a payment, with 42% relying on gig work and 38% on partial repayments
  • Most (95%) said credit access is important, yet only 41% felt adequately served
  • Half of respondents abandoned a credit application due to high costs or fear of rejection
  • Fraud risks persist as 74% were targeted by scams and only 53% felt informed about their credit data
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Use these findings to strengthen credit inclusion, enhance fraud defences and better serve financially active, digitally evolving consumers in Botswana.

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