2024 State of Omnichannel Fraud Report

Trends and insights for enabling trusted commerce in Kenya.

Global digital transaction growth following the pandemic pushed fraud to new heights in 2023. Identity-based fraud continues to accelerate as cybercriminals harvest more stolen identity information from organisations and individuals, driving first- and third-party fraud schemes.

Our 2024 State of Omnichannel Fraud Report provides stats, trends and insights for implementing smarter, more effective fraud prevention strategies that build trust by demonstrating safety in omnichannel customer experiences.

Take a closer look at the current and future landscape of fraud in the Kenyan market through our findings, including:

  • Insight into digital fraud: Rate of suspected digital fraud attempts among gaming transactions (online sports betting, poker, etc.) was highest at 10.2% despite an 18% year over year decrease
  • Across industries: In 2023, 3.3% of all transactions were flagged as being suspected digital fraud — a 16% YoY decrease
  • Most significant increase: The travel and leisure sector saw a 13% increase to reach 1.7% suspected digital fraud attempts

Equip your organisation with the knowledge needed to better navigate evolving fraud.

Complete the form to download the full report.

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