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Q2 2025 Namibia Consumer Pulse Study

How economic pressures are shaping consumer behaviours

As economic challenges persist, understanding how Namibian consumers are adapting is essential for making smarter, data-led decisions.

The Q2 2025 TransUnion® Consumer Pulse Study revealed how income shifts, credit access concerns and fraud risks are shaping the financial outlook — helping businesses align strategies with evolving consumer realities.

Here’s how Namibians are adapting to uncertainty:

  • Most (71%) remained financially optimistic despite rising job losses and inflation concerns
  • Many (44%) expected to miss at least one payment, with 35% relying on gig work and 33% on family support
  • While nearly all (95%) said credit access is essential, only 33% felt adequately served
  • Almost half (46%) abandoned a credit application, citing concerns about income and credit history

Over half (65%) experienced fraud attempts — with identity theft and credit card fraud among top threats

Download Report

Use these insights to shape more inclusive credit strategies, strengthen fraud defences and support financially active, digitally aware consumers across Namibia.

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